Premier Inn forays into SE Asia
Premier Inn, the UK’s largest and fastest-growing hotel chain, announced its debut of the award-winning brand in Thailand and a new opening in Indonesia. With more than 700 hotels operational, globally, the Group has reinforced its commitment to the Asian market with several properties in the pipeline.
With India poised as an upcoming source market for Indonesia, and Thailand being an already popular destination among Indian tourists, Premier Inn’s expansion to the Southeast Asian market is well-timed for the Indian traveller. Indians travelling to Southeast Asia can now benefit from Premier Inn’s quality accommodation and outstanding service at affordable prices, at the historical and culturally rich city of Yogyakarta in Indonesia and also in Pattaya, along the Gulf of Thailand.
Globally, Premier Inn offers a unique Good Night Guarantee, free stay and breakfast for kids under the age of 16 years, complimentary Wi-Fi across all its properties and great value for money to its guests. Premier Inn currently operates three hotels in India, with two more slated to open this year in Goa and Chennai, respectively.
Aly Shariff, Chief Branding Officer at Premier Inn International said: “Indonesia and Thailand are important high-growth markets for us and we’re confident that our new hotels will set a definitive benchmark in Southeast Asia’s exciting and growing market, becoming the preferred choice for value-conscious travellers. We are certain that our unique signature offering – quality accommodation at affordable prices, supported by our Good Night Guarantee – will resonate well with our customers.”
Premier Inn Yogyakarta Adisucipto is a 144-bedroom hotel located at a convenient five-minute drive from the Adisucipto International Airport, making it an ideal stop for business or leisure travellers including those transiting between flights. The hotel is close to other popular attractions including the Plaza Ambarukmo mall, the shopping area around Malioboro Street, the Sultan Palace of Yogyakarta and the Borobudur Temple, which is a UNESCO world heritage site.
Premier Inn Pattaya is a 164-bedroom hotel located at a convenient ten-minute walk from Pattaya beach and 15 minutes from Pattaya’s famous and vibrant Walking Street. The hotel is close to other popular attractions including the Thepprasit Weekend Night Market, Royal Garden Plaza Shopping Mall and Alcazar Cabaret Show.
The hotel facilities cover all the essentials for a business or leisure stay including complimentary Wi-Fi, all-day dining restaurant and bar and swimming pool. For more information about Premier Inn Pattaya or Premier Inn Yogyakarta Adisucipto, please visit global.premierinn.com
Premier Inn was named the UK’s top rated hotel chain for 2015, according to Which? and with over 700 budget hotels and more than 60,000 rooms across the UK and Ireland, our customers are never far from a great night’s sleep. Our hotels are in more locations than any other UK hotel brand for the ease and convenience of families, couples and business travellers alike.
Internationally, there are six Premier Inns in the Middle East, three in India and three in Southeast Asia with several under construction and a target for 50 hotels outside the UK by 2020.
Award-winning Premier Inn provides quality accommodation and outstanding service at affordable prices. Our bedrooms feature en-suite bathrooms, comfy beds, TV, complimentary Wi-Fi and in some of our hotels, an all-day dining restaurant and bar, swimming pool, a well-equipped gym and meeting facilities.
For more information or reservations, please visit global.premierinn.com